Walmart is trying to trick your kids into eating veggies
When it comes to kid-friendly advertising, some brands get a little too friendly. Lucky the Leprechaun claims to want to keep kids away from his dangerously sugary cereal, but we suspect he’s a double-agent whose real goal is to sell children as much high-fructose corn syrup as they can eat. And Frosted Flakes may be grrrreat, but our diets aren’t — most Americans eat only one or two servings of fruits and vegetables a day. (No, fruit roll-ups don’t count.)
But instead of debunking these marketing gimmicks, how about turning the lunch tables by using junk food’s marketing arsenal to sell actual veggies to impressionable kids? That’s what retailers like Giant Eagle and Walmart will be attempting, by featuring “kid zones” stocked with produce that’s been dressed up to look like it’s way more fun than it really is.
“Giant Eagle is in the process of installing the go-to kid sections in about 400 stores in the mid-Atlantic and Ohio,” NPR reports. “And Walmart is piloting the concept in 30 stores in California, with plans to roll it out to 1,500 stores later this fall.”
